|
|
Changing the Urban Landscape
into a Digital Art Gallery
The Urban Art Foundation is a charitable trust: CC59508
Click on a Friday, Saturday, Sunday or Monday - videos.parliament.nz
Corner of Johnston Street and Lambton Quay, Wellington
|
|
Our Sponsors
Our urbanart digital street gallery would not exist without the generous support of oOh!media and their "Giving Back to the Community " campaign.
Outdoor advertising company oOh!media is serious about making a positive difference to our communities through its Giving Back program, by partnering with the Wellington City Council and the urbanart Foundation (UAF) in a joint initiative to enrich the vibrancy of the city.
Launched in 2017, the urbanart initiative has brought New Zealand art out of the galleries and on to the streets of Wellington and on occasion nationwide for collective appreciation and enjoyment. Urban Art presents work that has been previously out of the public eye and showcases it across a selection of oOh!media NZ's digital roadside network.
Delivering infrastructure and innovation to the streets, oOh!media is New Zealand's largest digital roadside network now with more than 300 digital screens across Auckland, Tauranga, Wellington, Christchurch and Hamilton. Working in conjunction with artists, art and education experts, government and commercial gallery curators, private collectors and government departments, the UAF places two-dimensional artwork by New Zealand artists on to urban landscapes.
UAF Creator and Executive Producer, Andrew Hagen praises the unique collaboration.
"How do you give the general public a chance to see priceless New Zealand art that's been locked away, simply because there isn't enough space to hang it? By forming a win-win partnership with oOh!media NZ and utilising their rapidly expanding digital network, The urbanart initiative allows us to take these rarely seen gems out of storage and onto the streets.
This exciting, unique initiative is creating a whole new dimension in communication and public-private co-operation." oOh!media NZ's General Manager, Nick Vile says "We are very proud to be able to showcase curated collections of art as part of our Giving Back program. Our digital roadside network is a perfect vehicle for this type of community project, with the screens presenting the artwork in high definition and scheduling flexibility enabling a variety of works to be displayed."
Launched in 2017, the urbanart initiative has brought New Zealand art out of the galleries and on to the streets of Wellington and on occasion nationwide for collective appreciation and enjoyment. Urban Art presents work that has been previously out of the public eye and showcases it across a selection of oOh!media NZ's digital roadside network.
Delivering infrastructure and innovation to the streets, oOh!media is New Zealand's largest digital roadside network now with more than 300 digital screens across Auckland, Tauranga, Wellington, Christchurch and Hamilton. Working in conjunction with artists, art and education experts, government and commercial gallery curators, private collectors and government departments, the UAF places two-dimensional artwork by New Zealand artists on to urban landscapes.
UAF Creator and Executive Producer, Andrew Hagen praises the unique collaboration.
"How do you give the general public a chance to see priceless New Zealand art that's been locked away, simply because there isn't enough space to hang it? By forming a win-win partnership with oOh!media NZ and utilising their rapidly expanding digital network, The urbanart initiative allows us to take these rarely seen gems out of storage and onto the streets.
This exciting, unique initiative is creating a whole new dimension in communication and public-private co-operation." oOh!media NZ's General Manager, Nick Vile says "We are very proud to be able to showcase curated collections of art as part of our Giving Back program. Our digital roadside network is a perfect vehicle for this type of community project, with the screens presenting the artwork in high definition and scheduling flexibility enabling a variety of works to be displayed."
Since December 2021, the Urban Art Foundation has been privileged to receive generous sponsorship from Resene, renowned for their charitable contributions to the arts in Aotearoa New Zealand. Their continued support has been instrumental in helping us achieve our goals and expanding our reach.
What started as a modest display initiative has grown into a nationwide platform, delivering over 26 million impressions annually on digital panels in busy streets and shopping malls. Thanks to Resene, these installations showcase New Zealand's rich art heritage to millions, helping us fully realise our kaupapa: Into the light – ki te marama.
Resene's backing has enabled us to expand into previously untapped media, including Parliament Television, where our 6,500 hours of annual programming brings art into New Zealanders' homes. Our arTVox programmes are always on screen on Fridays, Saturdays, Sundays and Mondays. We reached over 480,000 viewers during the January 2024 Parliamentary recess, and audiences have continued to grow, reflecting a strong public appetite for culturally enriching content.
Other highlights include in-flight entertainment on Air New Zealand International flights, International Urban Art Exchanges with Finland and Korea, and support for galleries like Wairau Contemporary Māori Art Gallery, Hundertwasser Art Centre, and the restored Sarjeant Gallery in Whanganui.
We also champion national art competitions such as the Adam Portraiture Award, the Kiingi Tūheitia Portraiture Award, and the Parkin Drawing Prize. Additionally, we address social issues through exhibitions like Ringa Toi Student Exhibition, Take Time to Kōrero (Mental Health Foundation), Embrace the Dawn Chorus (Predator Free NZ and Zealandia), and In Isolation (lockdown art from 2020).
None of this would have been possible without Resene. Our deepest thanks for helping us bring "the art of great colour" to life for all New Zealanders.
What started as a modest display initiative has grown into a nationwide platform, delivering over 26 million impressions annually on digital panels in busy streets and shopping malls. Thanks to Resene, these installations showcase New Zealand's rich art heritage to millions, helping us fully realise our kaupapa: Into the light – ki te marama.
Resene's backing has enabled us to expand into previously untapped media, including Parliament Television, where our 6,500 hours of annual programming brings art into New Zealanders' homes. Our arTVox programmes are always on screen on Fridays, Saturdays, Sundays and Mondays. We reached over 480,000 viewers during the January 2024 Parliamentary recess, and audiences have continued to grow, reflecting a strong public appetite for culturally enriching content.
Other highlights include in-flight entertainment on Air New Zealand International flights, International Urban Art Exchanges with Finland and Korea, and support for galleries like Wairau Contemporary Māori Art Gallery, Hundertwasser Art Centre, and the restored Sarjeant Gallery in Whanganui.
We also champion national art competitions such as the Adam Portraiture Award, the Kiingi Tūheitia Portraiture Award, and the Parkin Drawing Prize. Additionally, we address social issues through exhibitions like Ringa Toi Student Exhibition, Take Time to Kōrero (Mental Health Foundation), Embrace the Dawn Chorus (Predator Free NZ and Zealandia), and In Isolation (lockdown art from 2020).
None of this would have been possible without Resene. Our deepest thanks for helping us bring "the art of great colour" to life for all New Zealanders.
|
|
|